New Consumer Websites Lead the Industry
NORDYNE completely revamped its premium consumer websites in 2011. In the past few years, the use of the web for HVAC has literally exploded. Thanks to social media, what used to be a word-of-mouth industry has turned into a world-of-mouse. Facebook, Twitter, Yelp, Google Plus… they’re all places that consumers now use to share their thoughts about brands and contractors.
As a result, we’ve changed the entire user experience of our websites. Now consumers can search for products not by their type, but by their solution.
Check out our new sites when you get a chance. And drop us a line in the comments to let us know what you think.