Online Marketing: Where To Invest Your Money [Infographic] | NORDYNE

At NORDYNE, we're big fans of the Internet. Not because of all the awesome cat videos it contains, but because it's becoming a top destination for homeowners researching HVAC. Traditional sources like newspaper ads and Yellow Pages ads are rapidly declining while Internet searches for HVAC are rising. Case in …

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NORDYNE Releases Innovative Distributor App

New app makes it easier for distributors to connect with NORDYNE products and services. St. Louis, December 5, 2012 — NORDYNE has launched a new distributor app that seeks to make it easier for distributors to review and present all of the programs, products and services available to contractors. The …

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Giving Our Contractors a Competitive Advantage

Did you know there are 2.4 million Google searches for “air conditioner repair” every year? How many of those searches are in your specific city? And how many of them are actually finding you? It’s no secret that more homeowners use the Internet to find a contractor than ever before. …

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New Consumer Websites Lead the Industry

NORDYNE completely revamped its premium consumer websites in 2011. In the past few years, the use of the web for HVAC has literally exploded. Thanks to social media, what used to be a word-of-mouth industry has turned into a world-of-mouse. Facebook, Twitter, Yelp, Google Plus… they’re all places that consumers …

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Online and On the Mark

I’m old enough to remember my first web experience around 1994. I searched for “horses,” and got 20 results. Total. Not 20 pages. Not 20 million. Just 20. And at the time, that was awesome. Several years later I entered the workplace, and we had one computer that was hooked …

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