News: Online Marketing

New Consumer Websites Lead the Industry

NORDYNE completely revamped its premium consumer websites in 2011. In the past few years, the use of the web for HVAC has literally exploded. Thanks to social media, what used to be a word-of-mouth industry has turned into a world-of-mouse. Facebook, Twitter, Yelp, Google Plus… they’re all places that consumers …

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Online and On the Mark

I’m old enough to remember my first web experience around 1994. I searched for “horses,” and got 20 results. Total. Not 20 pages. Not 20 million. Just 20. And at the time, that was awesome. Several years later I entered the workplace, and we had one computer that was hooked …

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