“I didn’t know they made HVAC equipment.” We hear it every day from homeowners who are surprised to learn that Maytag, Frigidaire or any of our other brands are also heating and cooling brands.
And that’s a good thing.
Because an element of surprise means the homeowner is familiar with the brand to begin with. Maytag already means dependability. Frigidaire already means easy. Broan already means innovation in airflow.
Having an immediately recognizable, well-established brand name gives our dealers an in-home advantage. Homeowners only shop for heating and cooling equipment maybe once every 15-20 years. Wouldn’t you rather walk in the door with a brand they already know and love?
26% of all homeowners
cannot name one HVAC brand
Where do homeowners go for HVAC info?
The contractor, the Internet and their friends – in that order.
#1 reason for brand selection?